Everyone has the expensive piece. The two-lakh one. And everyone knows exactly where it lives: in a box, in a drawer, waiting for an occasion that keeps not arriving.
You do not wear it to work, because what if it catches on something. You do not wear it to dinner, because what if you leave it in the bathroom. You definitely do not wear it out. So it sits there, appreciating in value and doing absolutely nothing.
Mirelle & Co exists for the other 360 days.
What we actually do
We make plated jewellery that is cut, weighted and finished to read like the pieces you are scared to lose — and priced so that you never have to think about losing them. Most of our range sits between PKR 2,000 and 4,000. A watch will run you a little more.
That price is not an accident or a discount. It is the whole product. Jewellery you can put on in the morning without running a mental risk assessment is a different object to jewellery you cannot, even if they look identical in a photograph.
What we are not
We are not a fine jewellery brand. We do not sell diamonds, solid gold, or precious gemstones, and we will never describe our pieces as though we do. What we sell is gold-tone and silver-tone plated metal with cubic zirconia and simulated pearls, made properly, finished well, and honest about what it is.
If you want an heirloom, buy an heirloom. If you want something beautiful you will actually wear, that is us.
The promise
The one real risk with plated jewellery is that the colour goes. So we cover it: if the finish fades, dulls or discolours within six months of normal wear, send it back and we replace it. No receipt hunting, no repair fee, no argument.
Put it on in the morning. Forget about it all day. That is the entire idea.